Native advertising – discreet, familiar and amazingly successful
Put your messages and products with effective native advertising campaigns exactly in the place where your target group looks. With native ads, you create a seamless transition between your advertising message and the surroundings in terms of content.
What can you achieve with native advertising?
- Gain attention with exciting stories and attractive advertising
- Take advantage of extremely high reach for building up image and trust
- Connect information and advertising elegantly and effectively
- Create a deep connection between customers, your messages, and brand
What is native advertising?
Native advertising refers to online advertising in which the design of the advertising media is based on the natural shape of the surroundings. The ad is inserted like a native in the context of the website on which it is shown.
The placement of text/image combinations between editorial content or the integration of native ads in the feed of a website are a well-known form of native advertising. The targeting is context-based; secondly, it is done by algorithms, which, using the surfing behavior, identify and place ads that are relevant to the respective user.
Due to the convergence of the ad design and the surroundings, the ads are integrated into the reading flow of the users and are perceived as unobtrusive. In addition, native advertising formats, and their target pages are more content-oriented in comparison with traditional advertising, boosting not only acceptance on the part of the users but also the click rate.
Grow with native advertising – this is how we support you:
- Creation of the native advertising strategy
- Definition and analysis of the relevant key performance indicators (KPIs)
- Advice on the choice of format, network, and content
- Creation and editing of image material
- Setup, support and optimization of existing and new campaigns
- Tracking, analysis, and reporting of your native advertising measures
Request an offer
Get consulting from the experienced native advertising team of morefire and request an individual offer.
Do you have any questions?Lena Butsch
Senior Consultant Display Advertising
Telefon: +49 (0) 221 58 47 87 00